Fable ~ A New Collection of Wines Doing the Storytelling

I love the simplistic nature and almost rustic feel of these labels for South African winery Fable. It certainly brings a breath of fresh air to the industry and would certainly be noticed and remembered in someones personal wine rack.


Produced by Tulbaugh Mountain Vineyards in South Africa, Fable is a new line of wines based on the notion that wine is about storytelling. Each wine in the collection is inspired by a different South African fable; Bobbajean, The Lion’s Whisker, and The Jackal Bird. Our design takes a minimal, journalistic approach, featuring illustrations of each protagonist accompanied by their respective tale.


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