While certainly not the most glamorous of products, Kyle Tolley in collaboration with Sarah Graves have created beautifully simple packaging for sanitary protection. Within their rethinking and re-branding they have created packaging that encourages buyer confidence as well as being environmentally friendly and recyclable. Using the least amount of glue and other fastening methods possible they actually came up with a way of folding the entire range. The lovely folded detail on the ends of the boxes adds a far more grown up and sophisticated option to sanitary products.
The aim of this project was to rethink and re-brand the sanitary protection product category (‘Sanpros’), namely sanitary towels and tampons.