Identity

Stack Architects Minimal Identity

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Brand design agency, The Consult, created this simple yet smart identity for English based architects and even came up with the name “Stack Architects”.

Leeds based architect Robert Bumby heads up a dynamic practice working with clients ranging from the NHS, through to small independent charities. Having previously developed online branding for Rob’s previous company, we were in the prefect position to understand his company’s offering.

They were looking for a fresh brand identity that would reflect its craft and, being a new organisation, they also required name generation.

With a nod towards most people’s earliest experience of architecture – building blocks – The Consult developed the name ‘Stack’. A crafted typographical treatment was established alongside a stacked logotype and solid icon, forming a unique graphical look to the identity.

Typefaces use are Helvetica Neue Condensed Bold and Caslon Italic.

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