I fell in love with this fictional sake bottle and label design the split second I saw it. And it took me a good few minutes and even a little google search to get what the in joke is… It just made is a million times cooler. Excellent stuff from Kevin Haag.

Packaging design for a fictional brand of Sake that I came up with that some will recognize as the name of a certain blade covered villain in a popular cartoon about a certain team of adolescent, martial-arts practicing reptiles.

OrokuSake001

Cowabunga!