Anti & Grandpeople racked their brains to come up with an easy way to fill in those mysterious blanks after a long night out.

The awesome result was Arcus’ Black Vodka branding and packaging design centered around simple typography that invites you – the avid vodka aficionado – to fill in the blanks as you go along:

“Remember when we_______out of control and ______ended up with two_______. Lights off, but the_____weekend”

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We were fortunate enough to be allowed into the production facilities at Arcus during the bottling procedure. Amazing to see the machines and how they all work seamlessly together, and a thrill to witness what started out as an idea in a notebook several months ago, finally come to life.

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