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  • Design

    Sciencewerk Identity

    Sciencewerk is a design studio based in Indonesia that creates visual identities for companies, organizations, and individuals. So it should only be fitting that their own brand identity reflected their work ethos. Less is more. Simplicity. Their visual branding makes…

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  • Other

    Permafrost Miniatures

    Permafrost’s beautifully realised collection of miniature toys for kids is a pleasant feast for the eyes. Expertly crafted from birch wood, the attention to detail is meticulous and minimal, letting the grain of the wood and its rounded edges add to…

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  • Art

    Cars & Films

    Jesús Prudencio produced this clean, uncluttered homage to some of films most iconic vehicles. Cars & Films is a minimalist celebration that favours straightforward design with the goal to focus our attention on where it needs to be: the cars.…

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  • Art

    Iconic Movie Shoes

    Who could forget Marty McFly’s awesome, futuristic Air Mags strapping themselves tightly to his feet in Back to the Future 2? Or Dorothy clicking her red ruby slippers together to return home to Kansas after a crazy, technicolour adventure? Another…

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  • Other

    2030 Rolls Royce Eidolon

    The 2030 Rolls Royce Eidolon by Ying Hern Pow is a conceptual luxury vehicle with autonomous capabilities that take interaction between driver and car to the next level. The futuristic, sleek design takes inspiration from a modern luxury yacht, replicating the design of both the…

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  • Other

    Ring Clock

    mmminimal featured the exceptional Ring Clock all the way back in 2011 and since then its become one of our most popular articles. The good news is that the Ring Clock went into production recently. It’s always satisfying to see an original concept…

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  • Design

    Homepolish

    Leo Porto designed this rebranding for interior design company Homepolish. He wanted to focus on the approachable and affordable character of the company and differentiate them from the “high end” competition. The mark is a geometric grid that outlines a simple…

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  • Art

    Famous Guns

    Pop culture is a compelling beast. With this in mind, Italian art director Federico Mauro was inspired to create an expansive catalog of famous guns – both historical and fictional – that have infiltrated our pop psyche. What would Dirty Harry be…

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