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Video monetization guide

Video is a massive market, which keeps growing. People like videos because of their interesting content, animation, and usefulness. Video allows giving all the necessary data in a short time and in an unusual form. The majority of advertisers add video ads into their campaigns to reach a target customer. If you have interesting and popular videos on your site, you will be able to enjoy all the advantages of their monetization. Thus, the key task for a publisher is to create materials people would like to view.

Methods of video monetization

For successful monetization, it is necessary to create a well-thought plan with the goals, tools, and definite steps you are going to follow. Think about prices and the features of your audience. It is recommended to take the subject of your video into consideration as well. In this case, you won’t disturb the users’ experience and will probably give them something interesting and useful.

As a publisher, you can use one of the following methods for monetization:

  • video advertising
  • Pay-per-view scheme
  • subscriptions.

The first method is suitable for videos with a large audience. The more people watch your video and ads inserted in it, the more money you can get. 

PPV is a pricing scheme, which is appropriate for the events’ broadcasting. People are ready to pay to watch something interesting (especially if it is live broadcasting). It is a simple model: it is required to pay to watch. The pay-per-view method is suitable for sports events, concerts, trade shows, conferences, etc.

If you want to monetize with subscriptions (the method is also called SVOD), you should be ready to provide high-quality content. The users will pay in order to get access to a library of content. Only a single fee is required. Such a method is more effective for the ongoing content, which is released regularly (usually, on schedule). The resources might give access to talk shows, TV series, news, etc.

Types of ads to place in the video content

Many advertisers use videos for the promotion of their products, so you can easily find the ads for the monetization of your own videos. There exist various types of advertising videos:

  • Pre-roll: it is the most popular kind of advertising video. Your visitors will see it before your video starts. In the majority of cases, the users are able to skip such ads after a definite period of time.
  • Post-roll: such materials appear as soon as your video ends. It is not so widely used advert because the majority of users won’t watch it at all. They got the desired content and leave. Advertisers are not very eager to pay for nothing.
  • Mid-roll: such videos appear in the middle of your content. It looks very similar to TV commercials.

According to the research, the highest effectiveness is reached with mid-roll videos. The majority of users watch them until the end because they are the most engaged with the content at this stage. Other data demonstrate that repeat visitors are more likely to watch the whole video. What’s more, people, in general, are more eager to watch a full video if the main content is long. Thus, the rates for news clips will be significantly lower.

It is also possible to add traditional ad formats to monetize your video. It is typical for many video sites. Users got used to seeing banner adverts before the video or in the middle of it. Such ads are usually skippable. Sometimes a user will have to wait for a few seconds. 

To offer your ad inventory to advertisers, it is possible to use ad exchanges. Note that video ads have very high rates compared to traditional display formats. There are special ad networks created only for the video content. Another way is to find an advertiser by yourself.

More and more methods of video content monetization keep developing nowadays. Marketers are still testing them in order to find the most effective solutions, which will be advantageous for both publishers and advertisers. Find the most suitable way to get extra money from your video content and try.

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