• OtherPhoto of Plano Timekeeper

    Plano Timekeeper

    The SQ38 Plano is an elegant contemporary timepiece with one foot in minimalist modernity and the other firmly rooted in traditional wristwatch aesthetics. It features an oversized 36mm pane of glass made from hardened mineral, covering almost the entire front of…

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  • OtherPhoto of Suunto Traverse Alpha Watch

    Suunto Traverse Alpha Watch

    Developed specifically with fishermen and hunters in mind, the Suunto Traverse Alpha Watch will make a worthy companion on your next outing. The battery can run for up to 100 hours while using the integrated GPS with breadcrumbs, which, combined with the…

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  • Apps & SoftwarePhoto of Nixon eCommerce Platform

    Nixon eCommerce Platform

    Basic Agency out of San Diego designed the eCommerce Platform for Nixon, a premium lifestyle and accessories brand, bridging the the gap between California surf culture and functional fashion.

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  • OtherPhoto of Ferro Watch

    Ferro Watch

    Ferro is a watch inspired by sports car tachometers. A superior minimalist watch of original and unexpected design, with Automatic or Swiss Quartz movements. A perfect example when a modern look meets a classic touch. A fascinating watch that has been…

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  • Apps & SoftwarePhoto of Long Distance Watch

    Long Distance Watch

    Kitmen Keung’s Long Distance Watch tracks two separate time zones, simplifying time for those who are permanently on the commute and lead jet setting lifestyles. The watch face features two clocks: one for yourself and the other for where you’re headed,…

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  • DesignPhoto of REVOLVE Watch

    REVOLVE Watch

    Designer Mercea Andronescu created the conceptual REVOLVE Watch to be worn on the wrist and clasped together by magnets, or separately. One component tells the minute, the other the hour, and the last displays the seconds. Check out the video below!

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  • Apps & SoftwarePhoto of ‘Till Watch

    ‘Till Watch

    Projects Watches is exploring the relationship between now and then through their exquisitely minimalist watch, ‘Till.  The timepiece talks to you visually in a digital age when language is slowly being lost to a sea of abbreviations and numbers. With ‘Till,…

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  • OtherPhoto of Ring Clock

    Ring Clock

    mmminimal featured the exceptional Ring Clock all the way back in 2011 and since then its become one of our most popular articles. The good news is that the Ring Clock went into production recently. It’s always satisfying to see an original concept…

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  • OtherPhoto of Kisai Maru Wood

    Kisai Maru Wood

    The Kisai Maru Wood is a lightweight wristwatch featuring a mirrored LCD time display framed in a 100% natural wood case. Designers Tokyoflash bestowed the name ‘Maru’ – which means circle in Japanese – upon the unique watch because of the orbiting circles around…

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  • HomePhoto of Hazy


    Ivan Kasner was inspired by blurred images when designing the Hazy for LEFF. This idea is nowhere more apparent than the clock face which resembles a sea of mist on a crisp winter morning – still and unchanging, radiating a sense…

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  • OtherPhoto of ZIIIRO Mercury

    ZIIIRO Mercury

    The ZIIIRO Mercury‘s interface uses an inner and outer swirl with a continuous gradient to present time in a unique way. The minimalist display sits neatly within a 24mm stainless steel mesh band and comes in 5 colours: black-purple, black-magenta, black-ocean, silver-magenta, and…

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