Search engine optimization (SEO) plays a critical role in virtually all businesses’ success in the digital age. A proper SEO strategy can help a business owner promote their company online, potentially reaching new customers.
Just be aware that the right SEO strategy for one business isn’t necessarily the best strategy for another. For instance, maybe you own a carpet cleaning company. If so, a carpet cleaning SEO specialist might recommend prioritizing local SEO.
Carpet cleaning companies can benefit from local SEO in a variety of ways. The following guide offers just a few noteworthy examples.
What is Local SEO for Carpet Cleaners?
An SEO strategy involves optimizing key elements of a website so that its content may rank high when users perform relevant searches through Google or other popular search engines. Local SEO is a branch of SEO devoted to targeting users in a specific geographic region.
A carpet cleaning company may not be able to serve customers from all over the world. If you clean carpets for a living, odds are your clients live or work in the area.
Those are the types of clients you need more of. A local SEO strategy can help them find you.
How Carpet Cleaning Companies Can Benefit from Local SEO
The benefits a local SEO strategy can offer a carpet cleaning company are wide-ranging. They include (but are certainly not limited to) the following:
Cost-Friendly Marketing
The fact that a marketing campaign reaches a large audience doesn’t always mean said campaign delivers a strong return-on-investment (ROI). If a carpet cleaning company’s marketing efforts reached an audience consisting of users from another part of the country or world, the company’s owners might have wasted a significant portion of their marketing budget. Because the leads they reached are unlikely to ever become customers, their marketing campaign would offer minimal value.
A local SEO strategy guards against this. With proper local SEO, the owner of a carpet cleaning business can market their company to leads in their area. Doing so is much more cost-effective than implementing a general SEO strategy that targets users from across the nation or globe.
Reaching Users in Need of Carpet Cleaning Services Now
Not everyone searching for information about carpet cleaning online is looking to schedule service with a local carpet cleaning business. For example, someone performing this type of search might simply be looking for DIY carpet cleaning tips before deciding to hire professionals.
On the other hand, users searching for carpet cleaning businesses in their areas may be ready to hire someone. A local SEO strategy allows a carpet cleaner to reach these users.
Improving the Ease of Scheduling Services
A local SEO strategy doesn’t merely help a carpet cleaning business’ content rank higher in Google search results pages. With local SEO, a carpet cleaning company could also make it easier for users to contact the business and schedule services through the internet.
For instance, a local SEO strategy might result in a carpet cleaning business’ contact information showing up when a user searches for a nearby carpet cleaning company. The user could then easily make a call or send an email requesting more information.
Grow Your Carpet Cleaning Business With Local SEO
A strong online presence is vital for any business. According to a story in Cision PR Newswire, approximately 76% of consumers will check a business’ online presence before deciding to visit in-person.
Optimizing your online presence will help you transform a small carpet cleaning business into a thriving enterprise. A focus on local SEO is key to achieving this goal.
Main Street ROI offers local SEO services to carpet cleaners and various other professionals.