NextOfKin creatives have reinvented the chunky and clumsy chainsaw concept we’ve become a custom to. Not sure if its practical or who will buy it but it sure will look cool against some flesh in an American Psycho remake.
As part of an internal initiative to explore aesthetics and user experiences related to hardware tools, nextofkin creatives developed “a lightweight chainsaw for the functional-luxe tribes”. The simple juxtaposition of two adjacent rectangular frames provide a robust structure holding the engine, the chain catcher and a separate grip area for the handle. The interplay of simple modern forms and integration of textural materials creates a new aesthetic for tools in used in the outdoor domain.