Having clients visit your office is a great way to connect with them one-on-one and make an impression that will entice them to work with you for the long haul. But there are extra steps that you can take to really impress your clients and make sure you always land that important deal or sale. Check out the tips below to learn more.
Decorate Your Office for the Type of Client You Want
Part of attracting the right clients is decorating your office in a manner that will be attractive to them. So when it comes to designing your space, think about your company’s ideal client and the type of person that they are, what they like and dislike, how they dress, what they appreciate, etc. Then decorate your space accordingly. Would they, for example, prefer abstract art or motivational posters? Would they like modern furniture or a more traditional look? In this way, once a client walks through your doors, they’ll feel right at home. Don’t be afraid to do something different, too, as that will set you apart from so many other offices in your area.
Keep Everything Clean and Organised
One of the fastest ways to turn off clients is by inviting them into a dirty and disorganised office. Therefore, make sure your office is always clean. The desks should be organised and free of clutter, there should be clear walkways, and the floors should be clean as well. If there are kitchen facilities, they should be immaculate, and the same goes for the bathrooms.
Offer Refreshments and Snacks
Another way to impress clients is by offering high quality snacks and refreshments. You can have a coffee machine that they can operate themselves to make delicious lattes and hot chocolate, and you can offer them delicious snacks like cookies while they wait in the reception area of your office.
Appeal to Your Client’s Senses
In addition to providing refreshments that appeal to your clients’ sense of taste, you should also focus on their other senses. Does your office have an unattractive odour, for example? Is it too hot or too cold? What kind of music should you play in the background? Consider what would make your clients feel most comfortable.
Have Materials That They Can Look Through
Companies like Showcase Creative are available to give you all of the presentation materials that will make it easy for you to detail whatever products or services you can offer to your clients. You can create a customised folder filled with promotional materials that are easy to read and full of high quality images to prove exactly what you’re capable of. Simply giving a client this folder filled with information will make it easy for you to communicate what you offer, and they can take the materials home and review them further.
With the tips above, you can really make a great first impression on any client who visits your office to learn about what you can do for them. This will translate to increased business and higher profits.