Minimalist web design has risen continually in popularity lately. This school of thought first appeared in the 20th Century, but it’s quickly taking over again. If you are a website designer, or even if you’re only curious about the subject, it can be a good idea to learn how it works.
It doesn’t matter the kind of site that you want to create. Minimalist designs can help it to become much more efficient. Casino websites, such as Betsafe, can also benefit from this kind of design choice. In this article, you’ll learn the seven best tips to master this ability.
Understand the Benefits of Minimalist Web Design
There’s too much information all over the place, so why does your website need to follow this trend? A minimalist website has to be precise. It gives your customer what they need directly and elegantly.
You can achieve more from less. Too much information on a screen distracts the user from your product, and it can make your site too hard to understand.
Unfortunately, many casino websites suffer from this. They use the opposite of a minimalist website, focusing on providing complicated pop-ups, windows, and information. When you understand that a cleaner look is more efficient, you’re on the right track.
Use White Space Well
One of the primordial secrets of minimalist design is the use of white space, also known as negative space. You should not fill the whole screen with information, only the centre. Leave the reader some room to breathe.
Minimizing the clutter on your site will allow your customer to pay attention to what matters. They won’t have to choose whether or not to read the sidebar, the content at the centre of the screen, or look at one of many images.
Smart usage of negative space works very well to guide your readers and boost product sales. You want someone to buy your products? Make this person pay attention to them.
Focus on Warm Colours
Avoid aggravating the eyes of your readers. Your whole site doesn’t need to be white, but using warm colours can be a way to create a website that looks good, and does not bother the reader.
According to the casino expert Eliasz Nowak, several casinos still use designs with a black background, white letters, and strong colours such as orange. White letters on a dark background are harder to read. It’s a mistake if you want to follow a minimalist web design.
Minimalism is Not Simplicity
A minimalist website doesn’t need to be bland. Most people confuse the concept with simplicity, but they are quite different. A minimalist site may be straightforward and clean. However, it has many well-thought elements that it requires to work well.
You don’t have a lot of elements to work with, which is why they’re so important. Each element, from the background to fonts and images, needs to be planned. It’s far from just using fewer components, but using a few details very carefully and strategically.
A Single Powerful Image is Enough
Don’t overuse images. Minimalism requires a clear visual hierarchy. Photos call the attention of the readers instantly, so if you’re going to use one, you need to pick the right one. Always choose the most significant image to convey whatever information or feel you want.
Multiple pictures may also increase the loading times of your site, which is not really a great idea. Google penalizes sites that have slow loading times. Users may also scroll between pictures without reading the text. Remember, every element is important, so you want to avoid that at all costs.
If you want to follow the minimalist design, just ditch sidebars, they’re handy tools, but they’re also pretty distractive. This school of design is all about focus. When an article ends, you can offer some links for the reader. If they click while reading your text, they may miss the point.
Sidebars can be quite effective for navigation, so it’s tempting to keep them anyway. If you’re still undecided, think about how essential it is for readers to read the entirety of your content before they leave.
Excellent Navigation is Key to Success
The goal is not to get too focused on visual aspects and forget how crucial navigation is. Your reader can’t feel lost. Ditch sidebars, but offer menus at the top and bottom of each screen. Devise a FAQ section and create pages that will guide your clients.
Create a minimalist website that answers questions and realizes its potential instead of creating more doubts and frustrating the user.
Hopefully, now you can start using these tips to create a winning website. A minimalistic approach is one of the best ways to present your products and achieve the best overall results.