As of now, Instagram is one of the most popular social networking sites on the planet. They’ve been used or heard about by almost everyone. It also serves as an ideal platform for advertisers to showcase their product to a large audience, because of its large user base.
How to Use Instagram for Marketing
Here are five effective Instagram marketing tactics (that actually work) to help you get the most out of the popular site.
#1 Make use of a business account.
Here’s why you should contemplate skipping over the part above and diving into the rest of the Instagram marketing strategies while utilising a personal account.
A corporate account allows you access to things that a personal account does not, such as:
- Observations on Instagram
- Instagram advertisements
- Shopping on Instagram
- Inboxes for primary and secondary messages
- On your profile, include contact information and a call-to-action button
For influencers and content creators, a creator account comes with its own set of benefits. However, for the majority of marketers, a business account is the way to go. If you haven’t already done so, go back to the top of this page and convert your account.
#2 Be aware of your target market.
When considering how to sell on Instagram, a little preliminary study will help you figure out who you can target the most effectively. For instance, our Instagram demographics post reveals that:
- Instagram’s most active users are between the ages of 18 and 29.
- The largest Instagram market is the United States.
- Instagram is used by more city dwellers than their suburban counterparts.
That isn’t to say you should exclusively use Instagram to reach out to urban Americans in their twenties. Instead, you should identify your target audience so that you can generate content that appeals directly to them.
When it comes to choosing targeting options for your Instagram advertising, this will be crucial.
#3 Use the Appropriate Hashtags
The hashtags you use can have a big impact on how many people view your posts. If you choose a general hashtag like #newyear, #christmas, or #style, expect your post to get lost in a sea of similar ones. Find keywords that are both trendy and industry-specific, and that your followers will be interested in. According to research, the ideal amount of hashtags is seven or fewer. You can also see what hashtags your competitors are using and how you may replicate them. It’s also a good idea to do some research on hashtags that are specific to your brand. These should be brief, memorable, and ideally incorporate your brand in some way.
#4 Make the Most of Video Ads
Marketers can choose from three different video ad formats on Instagram. Single video advertisements, which can last up to 60 seconds, carousels, which combine images and videos, and Instagram stores, which allow you to blend images and videos to make visually appealing ads, are all available. Although photo advertising is more popular with advertisers, video ads aren’t far behind, with a recent increase in usage.
Here’s an example of a brand employing storey advertising to promote its pizzas: Pizza 73. It’s successful because they employ well-shot movies and captions to showcase the product they’re pushing.
Let’s move on to the next stage of our Instagram marketing plans.
#5 Collaborate with influencers
Influencers on Instagram are usually industry thought leaders who can promote your products/services to their followers. They trust that the confidence their audience has in them will translate to faith in your brand as a result of connecting with them. Influencers may provide significant returns with the correct resources, tools, and training.
We can see how Ralph Lauren has partnered with an influencer to promote their products in this video. The influencer is showcasing Ralph Lauren’s most recent collection. This motivates his interested followers to visit the page and purchase something.
To sell things, you can’t rely solely on internet traffic. Make use of other methods of distribution as well.
Consumers’ shopping decisions are influenced by social media.
Because Instagram is developing at such a quick rate, it makes sense to leverage it as your primary sales channel.
In addition, as you can see from this list, Instagram provides capabilities that allow businesses to sell products directly on the site.
This advice might help you improve your Instagram marketing approach.
All of these tactics will help you improve your Instagram profile and, as a result, increase sales.