The world of marketing is constantly evolving with new trends and technologies that transform the playing field dramatically. Businesses find themselves pitted against changing search engine ranking algorithms and competitive digital marketing trends. There’s an urgency and rush to embrace new technologies and emerge as pioneers of competitive trends.
Embracing digital marketing trends serve an important goal: cultivating and sharpening a competitive edge. Since businesses compete with scores of competitors and rivals in the digital arena, the competition is volatile and cut-throat. Within this competition, trends and technologies allow brands to tilt the playing field in their favor.
In recent years, marketers have embraced a plethora of new trends to reinforce their branding efforts with higher engagement. These trends include conversational marketing, artificial intelligence, data analytics, and more. Keep reading to explore the leading marketing trends that transformed advertising campaigns worldwide.
1. Conversational Marketing
Modern-day consumers have exhibited a clear preference for conversational-style marketing with a feedback-driven model. Consumers have also demonstrated a preference for brands that actively incorporate their feedback to improve customer experiences.
In 2021, conversational marketing campaigns are the ultimate trick to win over loyal and recurrent customers. As an entrepreneur, it’s wise to embrace feedback-driven models and communication strategies that encourage consumer loyalty.
Most entrepreneurs struggle to enjoy success because they fail to understand the significance of market research and feedback. Business owners also struggle with communication and promotion and rely on third-party marketers and service providers for results. It’s more sensible to expand your skillset than drain funds on hiring marketers and professionals.
Business owners have much to gain by pursuing an online MBA with no GMAT required. An online program will empower you with the right skills to engage your audience with conversational-style marketing campaigns that deliver results. You can sharpen your leadership skills and drive your creativity with practical strategies using innovative techniques.
2. Artificial Intelligence (AI)
Once upon a time, artificial intelligence was regarded as a futuristic technology the world dreamt of achieving. Today, that dream is a reality, and AI applications rapidly take over human tasks and optimize menial jobs.
In the marketing arena, AI-based tools and chatbots have much to offer to improve the consumer experience. For instance, AI-powered chatbots have proven much more efficient and engaging than human customer service representatives. That’s right. And this efficiency stems from their ability to process enormous amounts of data generated by consumer buying history. These chatbots explore the customer’s buying history to make suggestions, offer products, and resolve queries.
That’s not all. AI tools and programs also come into play in facilitating consumer research, segmentation, and preferences. AI-based tools have transformed the arena of personalized marketing. Netflix, Amazon, and other platforms utilize AI-based tools to deliver personalized consumer experiences. These tools present consumers with streaming options and product choices that align with their past experiences.
Personalized marketing has emerged as a strong trend in itself, and this trend is powered by artificial intelligence. Brands can boost lead generation and conversions by emailing customers a catalog of products they are most likely to buy.
3. Data Science & Analytics
Here’s another powerful force of innovation transforming the marketing arena; data science and analytics. There’s no industry, sector, or corporate activity that remains immune to the all-encompassing wisdom of data science. Marketing and advertising are arenas that reap extraordinary benefits of accuracy and precision with analytical tools.
You see, the interactions between customers and businesses generate massive pools of data. Data scientists and analysts process and study this data to create actionable insights into buying behaviors and consumer preferences. Then, marketers use this information to create campaigns tailored to the preferences of the target audience.
Insights into buying behaviors and preferences allow brands to align their products and campaigns with consumer needs. Data analysis enables businesses to acquire new customers, promote brand loyalty, and design the best-selling products and services. Marketers can closely observe the response garnered by each campaign to improve future campaigns and boost marketing ROIs.
Data science also allows marketers to analyze traffic and website engagement to extract insights to improve the consumer experience.
4. Interactive Video Marketing
Video marketing is not a new trend, but its popularity has increased tenfold in the wake of the coronavirus pandemic. Virtual events, panel discussions, and live sessions have emerged as the hottest content creation trend on social media. Now that consumers can’t head outdoors for entertainment, brands and marketers have taken the responsibility to keep them engaged at home.
Virtual events, podcasts, trade shows, and panel discussions are creative tricks to build a loyal audience. Informative, engaging, and inspiring video content allows brands to build goodwill by offering entertainment or advice. Consumers have demonstrated a preference for brands that make regular efforts to entertain and engage their audiences. These panel discussions and podcasts don’t necessarily have to promote your products.
Marketers can use this content creation strategy to highlight issues and challenges prevalent across your target audience to build connections.
The marketing arena is changing and becoming more competitive with the advent of futuristic technologies, such as data science, machine learning, and artificial intelligence. But that doesn’t mean it’s time to bid farewell to the traditional, age-old marketing practices.
All successful businesses practice innovative trends and the traditional marketing mix to maintain consistency in their brand image. Business owners must embrace trends that best align with their revenue-generation goals and consumer engagement initiatives.