As great as the idea of a startup business and its corresponding web design is, there’s no doubt about it that it all can get a little too much for many folks.
Getting lost in between the many different steps, not allocating the time and resources properly, not managing the team in a way that leads to effective strategies are all common mistakes that get in the way of having a successful startup business’s web design.
It’s always a good idea to prioritize and sort through your task in the manner of a checklist. Which is why you’ll find the most important steps that you should execute for your startup’s web design.
Determine your market demographics
Before you do anything, it is most important that you decide who your customers are going to be. This ties in to your brand appeal and message, but it is possible to build a brand that attracts multiple demographics.
For example, people of all ages use Facebook, so social media outreach is just a given for all demographics. But if you’re targeting a younger crowd, you’ll want to consider influencer and video marketing down the road, whereas with an older crowd, you’ll want more professional copy on your website.
Pre-development strategies
Although the pre-development phase can be a bit long, it is important that time and resources be properly allocated. According to FreshySites in Denver, the development process outlines the steps to successfully complete a project by assigning tasks and resources to each phase.
Your marketing strategies, pricings, and post-launch expansion are just some of the things that you’ll be thinking about in this phase.
Registering domain
Although it is a simple and short step, it is important that you get your domain name registered as soon as possible. Domain names play a big part in determining the traffic for your website so get this done so you can move on to other steps as soon as possible.
Web Hosting
You must take into account the pricings, services, up time, allocated storage etc when choosing which service you are going to go for. Along with that, it is also important that their technical support be available for assistance too so that you can get your problem sorted out anytime and prevent potential down time.
Planning structure for the website
With your team, plan ahead as to what your website is going to entail. You should be sketching it out aesthetically, such as optimal logo placement, how the website will function, etc. All of these things will govern the development phase, and the devil is in the details so make sure that all of it is as complete as it can be so that the programming phase can be passed with ease.
Check for errors
With so many factors and services in play, it is always a good idea to do dry runs and check for any errors that might come with your website. The customers or clients do not want to see errors and be turned away from your website. Therefore, dry running for errors and solving them is a solid idea.
How does it look on different devices?
One thing that often goes overlooked is the fact that you have to take into account different devices when designing the website. As great as it may look on your PC, there’s a chance that it might look totally different on a phone or a tablet.
Search engine optimisation
Ranking your website highly in search engines is what is going to dictate how much traffic and potential revenue your website is going to generate. Make sure that you deploy SEO strategies for small business to ensure that. You can hire SEO experts or buy plans, but if that is out of your budget then there are plenty of resources that you can refer to, free of cost.
Once all of these things are done, you’ll notice that you’ll most likely keep coming back to this checklist to fix or improve in one way or another. Be that as it may, it is a smart idea to keep this checklist close so that you leave no room for any kind of error in your startup business.
