Petbarn Identity Relaunch

Petbarn is the leading specialty pet care retailer in Australia with 140 stores, where it offers food, toys, accessories, supplements, and all necessary accoutrements for dogs, cats, fish, birds, reptiles, and small animals (mice, rabbits… hermit crabs!). Recently, Petbarn introduced a new identity designed by the Sydney, Australia, office of Landor.

No, your eyes are not deceiving you: the logo in the before/after image IS the same. I imagine that it’s a fairly recognizable one in Australia, given its boldness in type and color combination so it’s not surprising for Petbarn to want to stick with it. This redesign mainly retires the old abstract, round animal icons and builds a new identity around the logo.

Aside from the usual branding work, the playful contextual design of the shops really struck a chord with me. Check out a few renders below.

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