adidas and Parley for the Oceans announced a new collaboration at a recent press event in New York. It’s about a 3D-printed concept shoe, constructed with ocean plastic content for the upper and a 3D printed midsole using recycled polyester and gill net content.
The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create. We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.
– Eric Liedtke, adidas Group Executive Board member responsible for Global Brands
EDIT: Additionally, the adidas Group announced they’ve begun phasing out plastic bags from their retail stores, a process that should be completed by the beginning of 2016 in continuation of the company’s sustainability program initiatives.