This is amazing product design for B. Beautifully simple and elegant.

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B, The Honey Cachaça stinger, co-founded by Formula 1 driver Nelson Piquet Jr. and friends, hit the market this month in Brazil. The visual identity and branding of the rum was created by the U.S. office Pereira & O’Dell and Rio 6D agency was responsible for web and print part of the brand.

With a clear path to reach consumers in full in other countries, “B ” will arrive later this year to the United States.

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