In the competitive world of business, it is important that you are always on the lookout for innovative approaches to running your enterprise. You need to make sure that you stand out from your industry peers, and that you’re more noticeable than your competitors. Your business should also be run in the most efficient and cost-effective way.
In order to find the managing technique that works for you, you will need to think outside of the box. Push yourself to evaluate the way in which you interact with your business. Are you following someone else’s set of rules? Are you scared to trust your own entrepreneurial instincts? Do you notice flaws in your business plan? Are you unsure how to resolve them? If your answer to these questions is yes, now is the perfect time to adopt a new approach. Below are six ways that minimalism can help you to run your business in the leisure and hospitality sector.
Create an open plan interior
In order to embrace a minimalist approach, you will need to ensure that all of your spaces are open plan. This will help you to avoid the chaos that can sometimes be indicative of the leisure and hospitality sector. Say your enterprise has its own restaurant. You may be wondering how you can make this kind of space open plan, while still offering your guests a discreet area to enjoy their meal. Don’t worry, it is possible to create clear zones without using walls. Instead, you could introduce screens, use shelving units to divide tables, or invest in booths.
A minimalist approach to your design scheme could also help you to save on your costs. Instead of buying unnecessary accessories or pieces of furniture, you can focus on the basics. This will provide you with the opportunity to invest in quality rather than quantity. Just make sure that your minimalist approach is obvious. You want your guests to understand that your sparse scheme is intentional. Otherwise, they may think that you are cutting corners or still in the process of furnishing your spaces. Why not hire an interior designer to help you with important decisions? A minimalist designer will understand the importance of bringing in natural light, working with different textures, and adding warmth to a neutral color pallet. When it comes to creating a space that you can be proud of, an experienced eye will make all the difference.
Create a set menu
If you are a company that provides food, you may want to consider the possibility of streamlining your menus. This could help you to achieve quality over quantity. Why not work with an experienced chef to come up with simple yet effective meals that are sure to appeal to your clients? It may be a departure from the kind of food that you currently offer, but it could be the perfect way for you to take your business to the next level. Not only this, but you could actually save a lot of money by creating a minimalist menu, especially when all produce is in season.
You will still face the cost of investing in high-quality products, but you will be able to ensure that this produce goes a long way. Instead of buying more than you need, you will be able to prepare your meals in bulk. If you are worried that your guests might become bored with the same dishes, you could always create a seasonal menu that gets updated every few months. This will ensure that your meal plan is reliable, but never predictable. Going back to the basics is a fantastic way for you to alter the way in which your business is run.
Invest in one large attraction
If you are going to get your business on the map, it is a fantastic idea for you to invest in one large attraction. This could make a lot more sense than spreading your money between too many different areas. Say you run an entertainment park that specifically targets families. You could invest in a soft-play area, a set of swings, a sand-pit, and an activity club. These are all sensible options, but they are unlikely to make your location stand out. They could also lead to your outside space becoming cluttered and chaotic. That is why you would benefit from investing in one large attraction, such as a waterslide. This is the kind of feature that is sure to bring families running to your business. They are also extremely likely to return, as you will provide an experience that other locations won’t be able to compete with.
Choosing one large attraction, instead of a number of smaller ones, will also help you to keep standards high. You will only have to budget for the repairs and maintenance of one feature. This will also save you time, as you will only have to deal with one company. For instance, Cascade Waterslide Services could take care of all of your waterslide needs. They are experts in fiberglass and have years of experience in developing solutions for waterpark specific issues. Why complicate your business plan, when you can benefit from a minimalist approach?
Streamline your workforce
You should also adopt a minimalist approach when dealing with your workforce. Don’t worry, this doesn’t have to involve laying people off. Even if you desperately need your employees, it is still possible to divide your team into different groups. Perhaps you could have one team that deals with client interactions, and one team that aims to blend into the background. This will ensure that your spaces aren’t taken up with too many people. It will also help your clients to understand who to go to for help.
Why not invest in different uniforms for your employees? This will add even more order to your workforce. You should also make sure that your staff have an acute understanding of their roles. You can’t afford for people to be doing the same job at once or wasting their time on unnecessary tasks. Ideally, your employees should rarely be in the same place. Instead, they should be spread out around your premises. Then, you could invest in a radio system that will allow them to communicate. Your guests should never be intimated to approach a member of your staff, and they should never feel as though they are interrupting a private conversation. This will be much easier to control if you create a streamlined workforce.
Invest in plenty of hidden storage
In an ideal world, your space should be full of clear surfaces and clean lines. This will help you to create a relaxing space that your guests can unwind in. However, in the leisure and hospitality industry, it is likely that you will have a lot of important equipment. This may make it difficult for you to adopt a minimalist approach. Have no fear, as hidden storage is the answer to all of your problems. It may come at a price, but it will completely transform the aesthetic of your space. It will also help your guests to enjoy a more positive experience. Say you are the proud owner of a hotel. It is likely that you have put a lot of time and effort into designing your rooms. They may be beautiful spaces that you are always eager to show off. Why run the risk of these spaces being interrupted by clunky pieces of furniture or bulky suitcases? This will completely ruin the minimalist quality of the rooms that you have created. Instead of taking this chance, you could invest in hidden storage. This will provide your guests with the perfect place to store all of their items. It is also a great way for you to ensure that your rooms strike the right balance between attractiveness and practicality. Your hidden storage could contain a mini-fridge, an ironing board, spare blankets and towels, a trouser press, and any other items that your guests might require.
Adopt a minimalist approach to your branding
It is also a wise idea to adopt a minimalist approach to your branding. This will ensure that your message is clear and isn’t hidden behind layers of color and chaos. If you are updating your brand, you should start by stripping it back to the basics. Think carefully about what you would like your company to stand for. Maybe you want to create a place that your clients visit in order to relax. Perhaps you want to run a business that helps families to bond through the process of having fun. Whatever your goal, this should be reflected in the design of your brand. You should also take a look at other brands that you admire. Often, the most successful brands are the ones that have embraced simplicity. They may have limited themselves to one color, one font, or one simple phrase. This will have made it easier for people to remember them and focus on the services that they provide.
Alec Neufeld is a retired builder, now freelance writer and part-time general fix it man. He has strong opinions on the use of alternate energy and is also an avid sports enthusiast.