If you’re a junior lawyer, you might be struggling to find your footing, especially when it comes to securing new clients. Follow these tips from seasoned law veterans to increase your customer base slowly but surely.
Declare Your Desires Clearly
It’s straightforward counsel, but it’s critical. The judge assigned to your case is preoccupied. A federal judge can have 400 outstanding cases. A state judge may have four thousand. If you don’t tell the court precisely what you want, it’s quite unlikely that you’ll get it. Though there are no assurances in litigation, clarity in the request boosts your chances substantially. The idea is to be as explicit as possible so that the court cannot possibly be misled. Aside from that, you may not grasp well enough till you make the request that plainly.
Anticipate Questions and Prepare Truthful Responses
Prepare for any encounter with the Court, even if it is “just” a status meeting. Anticipating questions from the judge is part of the preparation process. Stop immediately when the judge asks a question! Respond to the judge’s inquiry. If at all feasible, with a “yes” or “no.” Answer truthfully.
A lawyer’s reputation as a straight shooter is his or her most valuable asset. One thing is zealous advocacy. Misrepresentation to escape terrible news is something else entirely. A judge examines a lawyer’s credibility, whether consciously or unconsciously, and weights or rejects the lawyer’s allegations appropriately. Maintain your credibility.
Remember the Client
This is a crucial realization. Law practice is not the same as a law test. Outside of your engagement, the person who hired you has wants and desires. The more you concentrate on your client as a person rather than a specific legal assignment, the better lawyer you will be.
Keep The Client’s Objectives in Mind
You could defend a matter differently depending on whether your client’s primary goal is to change the law, do business with the opponent again, or just free up executives’ time.
Go Beyond the Specific Problem
What motivates your customer in the morning? Determine how you, in particular, can assist. This tip builds on the preceding one. Complete the work that the customer has specified and consider your client’s continuing worries and unspoken demands.
A skilled lawyer predicts challenges and suggests answers based on judgment, insight, and intuition gained from practical and acquired experience.
Make Friends with Your Customers
Client growth is as much about converting clients into friends as it is about converting friends into clients according to the experts at this Austin marketing agency. A great lawyer not only completes the work at hand, efficiently examines the necessary facts, and anticipates challenges using experience, learning, and judgment, but also interacts with the client as a fellow person, friendly acquaintance, and, finally, as a friend.
Friendship seeds may be sown during the casual small talk at the start of a meeting. The lawyer boosts a client’s comfort by developing a more intimate, human relationship. This accelerates the identification of information important to settle the issue at hand and increases the likelihood of recurring business.
When Possible, Meet Face to Face
An in-person encounter encourages communication. It might be the ability to interpret body language. It may be a natural propensity to concentrate on the person in front of you rather than a disembodied voice. Meeting in person is often impossible, particularly in the middle of a pandemic. As exhausting as internet video conferencing might be, there’s reason to believe that some sessions are more productive when participants can see one another. Similarly, there is reason to believe that individuals transmit information more effectively in real-time than they do through asynchronous communications such as letters or emails.
Everyone is a Client
It’s easy to believe that your sole customer is a paying one. Consider your clients more generally, since a lawyer, particularly a beginning lawyer, has many “clients.”
As a novice lawyer, your “client” may be another, more senior attorney in your firm or a judge in whose chambers you serve as clerk. So, just as a successful senior lawyer may check in on her external clients to see what is on their minds, a successful rookie lawyer will befriend individuals inside her firm, keep their objectives in mind, and provide support proactively. Pass the matter around if you come across an expert who you believe can assist a colleague. Even better, briefly outline the authority and why it may be valuable.