In a world where people spend huge chunks of their time on the internet, having a website for your business is not even an option. It’s practically impossible to find an enterprise hoping to make it out there without having a strong online presence and excellent knowledge of the digital world. This starts with your website. Social media is pretty important and it’s an integral part of the whole online world, but if you don’t have an impressive website that would leave people wanting to go back for more, none of that would matter. The key to designing a good website is keeping it simple, yet to the point. People don’t like to get lost in flashy, complicated websites.
So, this is how you can design a minimalist, yet precise website.
Negative (white) space
One of the most important tools in minimalist web design is using white spaces (also known as negative spaces). These empty spaces tend to focus the user’s attention on the product or service details, without straying from those to admire noise surrounding the page or flashy designs. It’s quite an excellent approach to boosting product sales. Basically, people don’t get distracted and just pay attention to whatever it is you’re posting or advertising.
Social media linkage
Another important point in your website design is how you link to and from different social media accounts. Keeping your social media accounts connected and updated in a simple way goes a long way into maintaining the minimalist design of the entire site. Some people prefer hiring social media management platforms like Hootsuite to do that, as they have the necessary experience. You can easily learn how to login to Hootsuite through Facebook, Google, Twitter, and other platforms, which gives you room to manage the different platforms at the same time. You’ll just enter your data and log in using any of these platforms, after clicking on the ‘login’ icon in the right hand corner of your homepage.
Believe it or not, fonts are quite important in designing a minimalist and precise website. The goal at the end of the day is to make your website more user friendly, and fonts play into that. Try choosing simple words and sentences, and don’t use too many different fonts throughout the website. Using text hierarchy is also important to guide your site visitors throughout the pages and let them know what’s important and what’s not.
Use images to simplify text
Less is more. Sometimes the best way to explain a product or instructions for a service isn’t writing long text explaining the whole thing. Using pictures to explain text is often much simpler and more precise and to the point. People interact more vividly with images and find them easier to process and comprehend, and it’s much more efficient too.
Remember the navigation
A minimalist website still needs good navigation as much any other website. Don’t forget to add in menus and navigation bars and all things required to make user navigation through the site smooth and easy. Just because you’re going for a minimalist design doesn’t mean you should remove those options because they’ll definitely make for poorer user experience, and you don’t want that.