58 Values We Live By

Check out this series of beautiful cards visualising what makes us who we are. Love. Creativity. Enjoyment. Curiosity. Friendship. Spirituality. Psychological research shows that we are all driven by the same things – but differ in how we prioritise them. 58 values guide every aspect of our lives, shaping who we are both personally and as a society.

This research inspired designer Genis Carreras – creator of Philographics – to produce The Values Deck: an accessible, user-friendly set of cards that make visible these invisible drivers of human behaviour.


Influenced by the work of Otto Neurath and Gerd Arntz, pioneers of information design, these cards are both beautiful and functional – a great piece of design and a useful learning resource. Here’s what you get:

  • 58 beautifully-designed Value Cards, each with an identical back for use in games, exercises and other activities;
  • 6 engaging Activity Cards, featuring games to play with friends and activities to improve your working life;
  • 6 fascinating Fact Cards, offering information on the different sets of values and how they influence our lives.

Fund it on Kickstarter until 12 March 2015!


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