As a general rule of thumb, business owners are meant to explore every available option in their business marketing books to acquire a large customer base and boost sales. Part of this option should be using video sales letters in digital marketing efforts.
If you want people to patronize you more often, you must effectively adopt this business model on your sales platform.
Video sales letters are advertisements that you make to convince people to buy your products. Rather than spending a fortune on hiring copywriters or creating a long, complicated sales page, you can settle for VSLs on your website or social media handles.
It is easy, cost-efficient, and highly effective in gaining huge conversion rates and increased sales. But the thing is, it is a challenging task because you have to ensure that you are delivering the best sales letter on the net.
Fortunately, this is where the sales experts at Web Finance Team come in. For business owners seeking to create great video sales letters, here are the tips the Web Finance Team has proffered for you.
Connect With Your Viewers
While you have to use the opportunity to advertise your brand and what it offers, be sure not to emphasize this detail more. Instead, relate with your viewers; paint a picture in their minds of how your product can help them and solve their problems. This will appeal to them and earn you their patronage.
Make The Video Shorter Than Average
The average running time of a video sales letter is between 8 to 24 minutes. However, it would help if you remembered that not everyone would have that much time to spend on your video.
So, you need to ensure that your video is short enough because it can lower your chances of a reasonable conversion rate.
Be Persuasive But Not Desperate
It would help if you portrayed some sense of confidence in your business. If you sound desperate for customers or sales, you might not come off as a firm business owner to your viewers, and at worst, they will stick around at the end of your video, however long or short it may be.
Make It Sound Urgent
This is where you get your customers to make a quick decision. If you let them know that the offer won’t last long, there will be some sense of urgency, which will increase your sales tremendously.
Use Call To Action (CTAs)
You can raise the chances of earning quick conversions by leaving a CTA statement in your video, and there are a lot of apps & software to do that. By telling them to “click a button” for specific purposes as often as possible, there is a good chance your site will gain traffic considerably.
There You Have It
As emphasized above, the best way to get customers to convert is by using a top-notch video sales letter. While regular sales pages can help you get a good reach, video sales letters can easily earn you a much greater audience.
Nowadays, the attention span of most internet users lasts longer when they watch videos than when they read online sales brochures.
So you can take advantage of this fact by creating foolproof video sales letters with the pro tips provided by Web Finance Team experts and see how far your conversion rate increases.
