i29 had a real challenge ahead of them when being asked to tackle this work space for Tribal DDB. With harsh building restrictions and a real push for creative interaction, we think i29 have designed a stunning minimalesque workspace!
With Tribal DDB our goal was to create an environment where creative interaction is supported and to achieve as much workplaces as possible in a new structure with flexible desks and a large open space.
The design had to reflect an identity that is friendly and playful but also professional and serious. The contradictions within these questions, asked for choices that allow great flexibility in the design.
Acoustics became a very important item, as the open spaces for stimulating creative interaction and optimal usage of space was required. This led us to the use of fabrics. It is playful, and can make a powerful image on a conceptual level, it is perfect for absorbing sound and therefore it creates privacy in open spaces. And we could use it to cover scars of demolition in an effective way.
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