Projects Watches is exploring the relationship between now and then through their exquisitely minimalist watch, ‘Till. The timepiece talks to you visually in a digital age when language is slowly being lost to a sea of abbreviations and numbers. With ‘Till, you’re not just reading the time, you’re being told the time.
10:50 becomes “Ten Till Ten”, 13:30 turns into “Half Past One” – the wristwatch expresses the circular nature of time as opposed to presenting it as linear. It tells the time as you would say it.
‘Till Watch is available either with a brushed stainless steel case or a black IP stainless steel case. It measures 40mm (1.57″) in diameter and has a 20mm wide silicone band.
The watch measures 9 1/2″ from end to end with 7″ to the closest hole and 9 1/2″ inches from the farthest hole. The brushed stainless steel case is complemented with a brushed stainless steel buckle.