Rogue Bee Honey is an exceptional packaging design for a range of New Zealand honeys by London Studio. The design features an eye-catching colour palette, modern typography, and the silhouette of a bee as the logo. The bold, simple design draws attention to the unique colours of each honey variant and is easily identifiable to a customer on the look out for the product.
The client’s brief:
The packaging design needed to include a transparent label to differentiate the range from other honeys in the market that use a more conventional paper label and to allow the colour of the honey to become a product selling feature. Bold colours must also be used to attract the attention of the consumer.