Karen Liong is recent BFA Graphic Design graduate from the Academy of Art University in San Francisco with an ever-increasing passion for strategic branding and package design. This minimal package design for skincare brand, Pluto by Bang & Olufsen, is simply stunning!

Pluto Package Design by Karen Liog

Brief: Conceptualize a skin care line for an existing brand that is currently not on the skin care market. Students are expected to understand the company philosophy, target audience, and overall brand aesthetics. The deliverables include seven skin care items and a point-of-purchase display.

Pluto Package Design by Karen Liog

Research: Bang & Olufsen is world-renowned for its superior range of audio, video, and digital media products. Always in search of exciting, long-lasting experiences, the brand possesses distinctive minimal designs which fuse both technological excellence and emotional appeal.

Pluto Package Design by Karen Liog

Concept: People who purchase Bang & Olufsen products seldom seek for merely its technical quality, but also the design and user interaction. Pluto skin care is targeted exclusively towards the design-savvy as well as men above 40 years old. The product delivers mostly everything a man could ever desire: character, charisma, and class. With Bang & Olufsen’s minimal design, the product relies upon basic geometric shapes to perform its function.

Pluto Package Design by Karen Liog
Pluto Package Design by Karen Liog