Korea is the last remaining country in the world to have barbed-wire fence in between same ethnicity.

Imaging a time in the future where Korea is reunited, three designers, Junghoon Lee, Dongkyu DK Lee & Deukgyu Lee, asked themselves what a visual branding campaign for ONE Korea would look like. They took cues from the Korean flag, the Korean alphabet and other Korean assets and came up with a brand that looks stunningly modern and feels like a fitting solution to their (unfortunately still) fictional problem.

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