Mountain Milk by Anders Drage
Norwegian graphic designer, Anders Drage, sent us this beautiful identity and packaging concept for a fictitious milk brand. What a beautiful simplistic design. Hope it brings in some good clients Anders, top job!
I just finished two years of graphic design study, and this was my final exams. The brief was to make a packaging design of something you love. I love milk.
But unfortunately milk never tastes the same outside Norway. For my final exams I needed to make my self a problem I could solve. I wanted to make norwegian milk available outside of Norway. I love the packaging design of high-end alcohol products, how can I take inspiration from that?. The brand Voss have had great success with their norwegian water internationally, so why not make an exclusive norwegian milk?
So how would a exclusive milk from the mountains of Norway look like, if it was to be sold internationally? The solution gives you a warm and good vintage feeling, while maintaining the exclusive look. The typeface that “Mountain Milk” is set in reflects the roots of Norway, and the image that is revealed after you’ve had a glass gives you a picture of the nature in Norway.