In their second edition of simplifying brands and products Antrepo has looked to find alternative simple solutions for various international brands. They, as we do, believe that every (almost) product could benefit from a review for a more minimal approach.
We love them, but sometimes things can be taken a little too far don’t you think? At the end of the day all design is very perceptual.
Let us know what you think on twitter: @mmminimal
When we went to the supermarket in our last trip to London, we’ve noticed that, “Our packaging project could go to next level”.
This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it.
The font is Helvetica Neu Bold.