IKEA Homepage Redesign

 

Finally someone took on the challenge to rethink IKEA’s user experience and make it more intuitive and more meaningful for young consumers. It’s a concept, so it’s not proven to work better, but I feel the brand is actually much better presented here than in the clunky, out-of-date user experience IKEA has at the moment.

 

You can view the full presentation of the design here.