The Helvetica font is arguably the most recognizable and used font in the world. It was created in 1957 by Max Miedinger and Eduard Hoffmann as a new sans-serif typeface to express the Modernist design movement that they were a part of.

With this in mind, Helvetica: the Perfume was produced:

It is in this spirit that we have created the ultimate Modernist perfume – a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity.

Air. Water. You.

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