Man, loving this minimal branding for photographer, Georgina Matherson, by Dutch designer’s Studio World Wide.

Georgina Matherson Identity by Studio World Wide

Georgina Matherson approached us as she was wanting to make the transition from Artist/Photographer to commercial photography. Georgina also wanted a way to make each piece of her collateral personal and therefore memorable to whoever she was communicating with.

Georgina Matherson Identity by Studio World Wide

The idea of artists editions and numbered prints became the cue for her identity combined with a series of lines on which to write her message. The same block was used to letterpress all collateral items and allowed us to produce the business card books with perforated cards.

Georgina Matherson Identity by Studio World Wide

Typeface Used: Gotham (Custom)

Georgina Matherson Identity by Studio World Wide