London Studio created this simple but compelling packaging design for Family Jam Kitchen. The objective was to create an identifiable brand that stood out from the others already the market and could be implemented cheaply by using “off the shelf” jars. The design is simple, neat, and has a classic sensibility that sets it above the other jams on the market.
The client’s brief:
We knew for the range to be successful it would have to stand out and command attention on a cluttered supermarket shelf. So after researching competitive products on the market we crafted a simple piece of typography in a minimalist style to do this. The design was printed on a transparent label and this allowed the colour and texture of the jam to become a prominent selling feature of the product.