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January 25th, 2013

DSV ~ Branding The World’s Largest Freight Forwarders

The Scandinavian Design Group has done an incredible job designing the branding for this huge global transportation and logistics business. We love the simplicity and pure minimal stye that has been inspired by the land the trucks drive on.

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The logo was inspired by the environment in which the brand operates – the open road. The letters of ‘DSV’ were carefully put together to represent an unbroken road or journey.

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The colours were selected for impact and to help streamline the brand implementation. The primary blue colour is industry-standard for truck tarp, making it easy and effective to implement the brand on vehicle livery.

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The DSV brand is today instantly recognizable and has a significant presence on the global road network. It has a distinct international character and is set to support the business in its continued growth in reach and influence.

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Scandinavian Design Group