Danh Hien Jewelers is a Vietnamese jeweler specializing in handmade diamond jewelry. Bratus was tasked to develop a new logo and brand identity to balance out the aspects of luxury and modernity with tradition and attention to detail.
The image of a diamond is rather popular in jewelry brands. Therefore the challenge is to create a unique brand mark. They solved this quite beautifully by combining the main letters in the brand name, a top view image of the diamond and Celtic art to create a geometric signature. The best is that these patterns can be applied in different angles to create a vast amount of viable starting points to design from.
The color palette is selected to show femininity, after all diamonds are the girl’s best friend, right?