Creative agency Character created an elegantly futuristic product identity for Miselu’s C.24 – a two octave iPad keyboard, which connects via wireless Bluetooth Low Energy.

The typeface is definitely the standout feature in the branding; easily readable and instantly recognizable it goes a long way to establishing the C.24 as a premium product.

2

The C.24 identity had to be as innovative and beautiful as the product itself. The identity needed to be modular and dynamic, living beyond the C.24, methodically extending to all future Miselu products.

3

To achieve this, Character developed a custom Alphanumeric logotype solution based on the belief that music is never static – a medium always in motion with time providing the musician’s canvas.

4

The result was an elegant, premium and sophisticated product identity, which could exist both in the digital and physical world.

5 6 1