Aker Brygge is a popular shopping, dining, and entertainment area in Oslo, Norway, repurposed from a shipping yard.

Bleed was commissioned to create an identity that defined it as a united whole for the complete remake of the area set to be completed in 2015. The identity communicates a minimalist elegance – subtle and confident.

The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in 2015. The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment.

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